This paper shows the importance of the knowledge components in the DDMKCC (Data-Dialog- Management-Knowledge-Communication-Creativity) model as the catalyst of hybrid DSS in the context of BI system implementation in a chosen IT company. The DDMKCC model is described based on the theoretical research and a literature review. The paper describes the primary attributes of the DDMKCC model paradigm, with a special focus on knowledge-based process management due to the hybrid DSS. The study supports the thesis that BI systems can siginficantly help improve and develop the knowledge component in knowledge-based organizations. The case study is based on a Polish IT company. The results highlight the background for implementing the knowledge component in hybrid DSS in DDMKCC models. The research findigs were described in three areas: 1) The knowledge component with the DDMKCC model in BI system implementation in an IT company, 2) The kind of information technology to improve the knowledge acquisition in the DDMKCC model implemeneted in the BI system in an IT company, and 3) The enterprise information portals of BI system improvement in an IT company. Owing to the literature review and the ongoing research, the paper concludes that the use of BI systems can largely enhance the development of the knowledge component in DSS environments. Future efforts should concentrate on the use of AI and Big Data software to improve human-computer interaction in creativity support, modeling and simulation contexts, further exploring different approaches and applicable technologies: Big Data, mobile technologies, etc. Advanced computer algorithms have already proven to be capable of delivering better decisions than human decision makers, hence, more and more of them are finding multiple applications in effective business solutions.
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